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Behind the Brand
Lazy Girl Lingerie
Creativity is in my blood, with a life long love affinity for fashion and design set into my heart from the moment my grandmother taught me to sew on her old Singer sewing machine.
Eager to expand my skills, I packed up my *tiny* car with all of my worldly possessions and set off for fashion college in the Gold Coast to chase my dreams. I gained industry experience in pattern making, sewing, quality control and garment fitting techniques along the way.
My lightbulb moment for Lazy Girl came during college when we made our first lingerie set. I had always loved lacey underthings, but often the experience of trying them on made me feel terrible. This was the first set that truly fit me like a glove and it truly changed the way I felt about myself. I thought “If this has the power to make me feel like this, imagine what I do for other women”. And then the idea Lazy Girl was born!
I now spend my days creating pretty lingerie for women to feel incredible in my Scenic Rim home studio.
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Our Values
Made in the same country as the brand is based.
No animals have been harmed to make the product.
Reusing discarded objects or materials, or converting waste into reusable material.
Produced without using chemical fertilisers, pesticides, or other artificial chemicals.
Minimising environmental impact of products and business processes.
Ingredients and materials sourced exclusively from nature.
Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.
Giving resources or time back to the community, environment or charity.
Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.
Ethically made
Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.