Fibre for Good Organic Natural Colour Cotton (ONCC) grows in three naturally occurring colours, so it doesn’t need bleaching or dying or chemicals added to make the fabric colourfast. In fact, ONCC fabric has a tendency to deepen in colour over time.
Mother Nature is entirely responsible for the colours of our cotton. The strength of the cotton colour can be a bit like the vintage of a wine, affected by a range of growing conditions. That’s why our garments may have minor hue shifts and a subtle ‘marle’ look – and why we say that they come in ‘shades’ of Winter White, Sage and Wheat.
The super softness of organic natural colour cotton is due to it’s hollow core, which is able to absorb moisture, breathe and protect baby’s skin. Minimal processing of our cotton allows it to retain that softness plus natural hypoallergenic and anti-static properties, making it healthier to wear.
Very little water is required to cultivate this drought resistant cotton. The only time water is used during processing is when the fibre is washed after harvest. This equates to a water saving of 80-90% when compared to commercially produced cotton products.
Our cotton is hand-picked and grown from non-modified seeds, descended from plants thousands of years old. For generations, our farmers have saved the seeds from harvested cotton to sow for the next crop. Separated cotton fibre is made directly into thread and cloth.
Another advantage of minimal processing and no genetic modification is fibre integrity. With proper care, our products will last well after bub has outgrown them and be in good condition for future siblings!
Fibre for Good cotton grows in northern China, within the fertile Hexi Corridor, a string of oases on the northern edge of the Tibetan Plateau. Cotton and other goods from this region have been traded via the ancient ‘Silk Road’ since 200BCE.
Our farmers have been continuously farming here for 13 generations, passing down knowledge and techniques from father to child. They farm regeneratively, using the landscape and their own livestock to manage pests and fertilise the soil.
Each year, before our farmers begin to sow, we agree on a price up front for the future crop, and pay them 50% to cover cultivation costs and ensure their family has money to live on. Once the harvest is in, we pay the balance. If the season is poor and the crop is less than expected, there is no penalty. We know that if we look after our farmers, they will look after us.
Although an ONCC crop is nearly three times more expensive per tonne than commercially grown and harvested cotton, the end product is high quality, 100% organic, 100% chemical free and our farmers are happier and healthier – both physically and mentally – than the average commercial cotton farmer.
In time, our hope is that more consumers will endorse products with responsible supply chains, encouraging retailers, manufacturers and growers to think more about striking a sustainable, ethical balance between process and profit.
Paying a few dollars more for a better, healthier, sustainable product today may lead to a better life for exploited souls around the world in the future.
Shipping within Australia:
This product is typically delivered within 3-10 business days within Australia. For rural addresses, please allow an extra 1-3 days for delivery.
Shipping to New Zealand:
This product ships from Australia. You can generally expect delivery of your item to take between 3-14 business days.
Prized Life is an online marketplace, connecting you with value driven brands from across Australia & New Zealand. Each brand packages and ships your order direct, from them to you. This means, if you order products from more than one brand you can expect a parcel to arrive from each brand, in the shipping timeframe detailed on each individual product.
Returns:
This product is returnable within 30 days of purchase. Sale items are non-returnable. To be eligible for return the item must be in unwashed, unworn and unused original condition. If you are not happy with your purchase, please email hello@prizedlife.com to discuss a return if required.
