This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.



Our Partners

At Prized Life we live and breath our values and this extends to who we decide to partner with.

We always choose to partner with businesses locally in Australia and New Zealand that share our values, helping us to directly support and grow our local community. Each of our partners are chosen for their exceptional service, attention to detail and unique personality.

Work with us

Strategy, PR & media

Dean Buchanan

Prized Life is avidly encouraged and guided by Dean Buchanan, a creative strategist, brand, business and talent expert. He’s a trans-Tasman sport junkie, husband and dad.

Dean has over three decades of experience developing world-class media brands, businesses and talent in Australia, New Zealand and internationally. His constantly evolving skills are transferable to a wide range of businesses, specialising in competitive strategy and market analysis, talent management and business coaching, research and understanding audiences, planning, creative ideas, execution and high-level talent acquisition and development.

Connect with Dean

Digital strategy & advertising

The Attention Agency

We're proud to partner with Tina & the team at The Attention Agency because we love their real, down to earth attitude, commitment to values and serious attention to detail.

Their specialty? Smart business marketing for ambitious kiwi businesses - that's us!

The Attention Agency helps Prized Life grow and thrive into a powerhouse for change, in turn supporting each and every one of our brands to reap the rewards. Working together to make value driven living the norm.

Connect with The Attention Agency

We always

Make it personal

We're passionate about being transparent, approachable, and down-to-earth. Our approach extends to everything we do, especially towards which brands and products we select to showcase on Prized Life.

Explore Brands

Organica Photography

Kirsten from Organica Photography is our New Zealand based photographer, specialising in sharing the brand story behind each product. With a passion for local value driven businesses and making a positive difference in the environment we work closely with Kirsten, bringing to life the Prized Life journey and supporting our brands in their professional photographic needs.

Connect with Organica Photography

Little Yellow Bird

Sustainable, fair trade, ethical clothing that you can feel good about wearing. Little Yellow Bird are a manufacturer and supplier of 100% organic cotton basics, made with full traceability back to source and recyclable at the end of life. We choose to partner with Little Yellow Bird for our Prized Life branded apparel, so you can (literally) ethically wear the Prized Life message, oh so comfortably.

Shop Little Yellow Bird

Cove Republic

Activewear that is sustainably handmade in New Zealand. Cove Republic produces in small batches & incorporates recycled fabrics as well as environmentally conscious packaging. We choose to partner with Cove Republic because we know that we are supporting and celebrating local manufacturing for an everyday item. Choosing Cove Republic activewear also supports more than seven NZ businesses, providing employment in our local community.

Shop Cove Republic


These shoes quite literally walk the talk.⁠ Orba shoes are made from nature and designed to biodegrade. Every material, from the natural plant-based rubber sole to the embroidered cotton eyelets, has been carefully chosen for its unique properties and environmental impact, to create a shoe that keeps you and the planet looking good.⁠ We choose to partner with Orba Shoes because they are a kiwi company stepping out with their brand's values at the forefront.

Shop Orba

Our values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.


Produced without using chemical fertilisers, pesticides, or other artificial chemicals.


Minimising environmental impact of products and business processes.


Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.


Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.


No more products available for purchase

Your cart is currently empty.