Prized Life was started by identical twin sisters from New Zealand, Helen and Clare. Born through an inspiration from, and passion about, purposeful brands and businesses.
A few years ago we both started a journey towards living a more value driven life and realised, through much online searching, how many incredible companies exist out there!
Brands that are prioritising and supporting people and the planet.
However, we were often overwhelmed with how inaccessible and time consuming it could be to make an informed choice on product and brand alternatives. We wished there was a faster and easier way to find a value driven brand for our next pair of shoes, a fresh nail polish colour, a gift for a friend’s new baby, even toilet paper… the list goes on.
So we developed a solution.
Prized Life is a resource for anyone and everyone – it is a way for us to live out our values and to support others to do the same. By encouraging the everyday person in their everyday life to simply be a more conscious consumer.