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STORE IS UNDER CONSTRUCTION 🚀RE-LAUNCHING 2023

Introducing

Velvet Heartbeat

Velvet Heartbeat was created in 2017 by Suzie Eggleton, who had spent many years working in the fashion industry and in film costuming. After falling in love with leather accessories, Suzie set out to explore high quality, cruelty-free options that did not contribute to the harsh impact of the fashion industry.

Unsurprisingly, this was a tricky feat. So she began crafting her own label of handbags from upcycled vegan leather and plant-based textiles. Working from the sun room of her Auckland home studio with odd ends of fabric she’d collected over time, Velvet Heartbeat was born.

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Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.

Organic

Produced without using chemical fertilisers, pesticides, or other artificial chemicals.

Sustainable

Minimising environmental impact of products and business processes.

Natural

Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.

Donations

Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.

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