This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

STORE IS UNDER CONSTRUCTION πŸš€RE-LAUNCHING 2023

Introducing

Subs

Our story starts in Kyle, Mid Canterbury, New Zealand in the late 1980s, where we grew up on a farm with cliffs overlooking the South West Pacific Ocean. Back then it was clear to us how our beaches were being affected by plastic waste, with fish and bird corpses constantly washing up ashore, mixed in with plastic waste from fishing nets, bottles and caps.

Now, this problem affects the entire world and its food supply, with an estimated 5.2 trillion pieces of plastic in the world's oceans, of which 269,000 tons float on the surface. After being in the footwear industry for 7 years we realised we were in a position to do something about this, and the idea was born to create a product that could sustain the reduction of plastic in our ocean ecosystems, and recycled plastic in general, by using that plastic as footwear.

We aim to prevent and reduce plastic waste by transforming it into high-performance, recycled plastic flip-flops. Subs flip-flops are super comfy to wear, highly durable, upcyclable and environmentally friendly! Our jandal, tote & satchel bag range are made of recycled plastic sourced partly from beach cleans, post-consumer waste plastic, plus commercial and industrial plastic waste recycling, and we pledge to remove one kilo (2.20 lb) of marine debris from our ocean ecosystems for every pair sold.

Our impact to date: 176,712 kg or 389,583 lb of marine debris removed from our ocean ecosystems.

Explore more brands

Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.

Organic

Produced without using chemical fertilisers, pesticides, or other artificial chemicals.

Sustainable

Minimising environmental impact of products and business processes.

Natural

Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.

Donations

Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.

Cart

No more products available for purchase

Your cart is currently empty.