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The name Reca, which comes from the word ‘care’, embodies what Reca is about. Every aspect of the operation has been carefully thought-out to support other women in need and protect the planet.

The company takes pride in sourcing materials from ethical businesses they know, and choosing environmentally friendly, recyclable packaging for all of its products. Jewellery is carefully wrapped in reusable cardboard, to reduce the impact on the environment. They also aim to eliminate as much soft plastic as possible from their supply chain, and when this isn’t possible, they recycle as much as they can.

Reca employs refugee women in New Zealand to craft their products as well as buying jewellery from organisations in developing countries that pay fair wages to their female workers.

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Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.


Produced without using chemical fertilisers, pesticides, or other artificial chemicals.


Minimising environmental impact of products and business processes.


Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.


Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.


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