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Pop and Weasel

Growing up on the family orchard in Whangarei, New Zealand, Pop & Weasel’s Founder and Designer, Fleur, spent summers playing the lead role in her own production of The Princess and the Persimmons. As imagination and muddy heels ran wild, little did she know the seed of an idea was being sown.

In 2021, Pop & Weasel took its first steps, creating children’s shoes for the creative in all of us. For kids and their parents alike, Pop & Weasel was born to help bring to life a world within every shoe.

We’re a small business with a big heart (and plenty of sole) – built from the ground up, here to change the way the world thinks about kids shoes. We are Pop & Weasel. Let’s play.

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Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.


Produced without using chemical fertilisers, pesticides, or other artificial chemicals.


Minimising environmental impact of products and business processes.


Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.


Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.


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