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John Mu Collection

Our story began in 2012 when we were re-discovering the world of fast fashion, and the impacts it has on our environment. Over the years we have been sharing our products with our family and friends and thought it would be time for us to share them with the world. Nearly ten years later, we are now customer-facing and are privileged to connect with thousands of customers around the world by sharing our carefully designed and curated pieces.

John Mu Collection is here to make a difference towards general and consumer waste. We are here to do good for our families, our community, and our environment.

We provide long-term pieces that are ethically made and provide the premium natural, and calming aesthetic that we love.We hope that our brand will inspire people to gather, tie, and align their sustainable goals with ours in the fight to end the use of single-use items.

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Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.


Produced without using chemical fertilisers, pesticides, or other artificial chemicals.


Minimising environmental impact of products and business processes.


Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.


Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.


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