Fibre For Good
Having worked in the industry for 32 years and witnessing modern slavery, natural resources waste and excessive chemical and water pollution from dyestuffs, I knew there were better options. It was time to change and help young families make informed decisions.
The one thing that catalysed my decision making was learning that 2,700 litres of water was required to produce ONE single t-shirt. At the time I was working for a larger retailer selling 12,000 T-shirts a week, which equated to 32 Million litres of water. I knew then that I needed to use my skills to make the change.
Made in the same country as the brand is based.
No animals have been harmed to make the product.
Reusing discarded objects or materials, or converting waste into reusable material.
Produced without using chemical fertilisers, pesticides, or other artificial chemicals.
Minimising environmental impact of products and business processes.
Ingredients and materials sourced exclusively from nature.
Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.
Giving resources or time back to the community, environment or charity.
Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.
Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.