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Feed For Thought

Feed For Thought is a pet food company with a difference - we take care of your dog’s carbon paw print. Feed For Thought was founded by Max (the Belgian Shepherd) and me (Alison). Our purpose is to nourish pets and give pet owners the opportunity to shop ethically. We are an environmentally conscious pet food company using sustainable protein from the Black Soldier Fly Larvae.

Inspired by my own dog, Max, and my time in the Polar Regions, I wanted to ensure Feed For Thought is not only good for our pets, it’s also good for our planet. After eight summers working in Antarctica and the Arctic, I witnessed first-hand the impacts of our changing climate. Year after year, I saw the enormous influence we were having on our global eco-system. I decided it was time to embark on a different adventure. Feed For Thought was born in 2019 to empower pet owners across our nation, create change and ultimately to help our planet.

Produced in Perth, Western Australia, our quality controlled, small batch premium dog food is wrapped in recyclable packaging and we are proud to be Australia’s first carbon offset pet food.

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Our Values

Locally made

Made in the same country as the brand is based.

Cruelty free

No animals have been harmed to make the product.

Upcycled & recycled

Reusing discarded objects or materials, or converting waste into reusable material.


Produced without using chemical fertilisers, pesticides, or other artificial chemicals.


Minimising environmental impact of products and business processes.


Ingredients and materials sourced exclusively from nature.

Slow production

Designing and creating products that are produced in small or limited quantities, including being handmade or made to order.


Giving resources or time back to the community, environment or charity.

Sustainable packaging

Thoughtful packaging ensuring a reduced environmental footprint by eliminating or minimising waste.

Ethically made

Workers are looked after, have working rights and are empowered. They are paid a living wage and/or fair prices for their products.


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